Graphic Design / The favorite operations
Subtract and divide. These two operations, chosen in principle as rules of our approach to graphic design, continue to direct our work at Bellissimo.
Choosing, eliminating, reducing. Making clear and immediate that which is complex through graphic sign and images. That which remains at the end of the process is a powerful evocative symbol, one that lingers in your memory.
Graphic Design / Designing a website
It’s not running after the latest technology, nor making design complicated. To us it means understanding the best architecture and type of interaction to communicate our client’s vision and thinking structure.
We design user-friendly, content-rich websites and apps.
An information-driven approach combined with state-of-the-art web language.
Graphic design / Logos and messages
Creating a logo entails engaging in a plunging exploration of company symbolism and of the “brand landscapes” established in our mind.
We consider this blend of visual memories and ponder upon our clients’ requests. Everything contributes to balance out the first graphic ideas: the objectives and vision behind them, the way they are expressed, and even the personality of those who expressed them.
After this creative drift, we operate a selection of forms (“the strengthening of signals and the reduction of noise”), until we build a complete, coordinated image.
The purpose is pushing the boundaries of daily perception, challenge our immediate visual processes, pursue a new identity —pleasant and slightly different— while keeping to the task of effective communication.
“Our concern is always ‘the place of value in a world of facts’. But there is no role waiting for us, there is merely the chance of making one out of the sheer courage of our perceptions.”
— Norman Potter, “What is a designer”
Graphic Design / Learning to see
In graphic design, as any other field, learning is the only way to keep a productive attitude. Technologies change, project tools may vary, but research and passion remain.
Vision, just like language and speech, is a synthesis.
What we perceive is the product of what we see, processed through the visual experience acquired to date. This means that “we see what we are capable of seeing”. That our perception can improve and become richer in time.
In the age of imagology, to be able to improve our work, to create never-before-seen “images” are imperatives to go beyond trends, avoid getting stuck on one style, and always safeguard the reason behind a project. A process fueled through open dialogue — among ourselves and with our clients.