Torino Internazionale

jingle bellissimo

In 2003 Torino Internazionale, the association defining the strategic plan of the city, asked Bellissimo to rethink the traditional Christmas card.

“All the way To rino” is the slogan Bellissimo created, taking a cue from the title of the song “All the Way to Reno” by R.E.M.

The style of the greetings text was meant to be similar to that of a sing-along Christmas song: copywriting had become songwriting.

The work also inspired the recording of a cover of the famous song, played in the restroom of our studio, which, for the occasion, became a recording room. The cover could be listened to on the website of Torino Internazionale.

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