Torino 2008 World Design Capital

turin turns green

In 2008 Torino has been World Design Capital. Luca Ballarini participated to the event by being the ambassador of the project in London, Berlin, New York City and San Francisco.

The organising committee involved Bellissimo in the development of the communication strategy. The event’s brand management had to be persuasive and subtle: making colour green the strongest element was key to realise this goal.