Salone Off 2014
writers on your doorstep
During its international book fair, the famous
Salone Internazionale del Libro in Turin organises a decentralised programme of events. Bellissimo curates its visual identity for the second year.
The eleventh edition of the Salone Off summed up for the first time all the ten zones of Turin and six towns in the metropolitan area.
This free event has grown over time and Bellissimo designed for the second consecutive year the event’s visual identity.
Bellissimo also created the tagline “Torino vista bene”, overturning the concept of the campaign of the Salone 2014: “Bene in vista”.
Among the novelties of this edition there is also a parallel project named Carmina Off: 150 fragments of poems in sixteen languages, of which Bellissimo realized flyers and posters.