Saet Group

inducing innovation

Saet, a leading firm in the induction heating industry, decided to give its group of subsidiaries a consistent and contemporary brand image.

“We were looking for a unified identity. We wanted to give a family feeling to the entire structure”, explained Davide Canavesio, CEO of Saet. “For us is important to state how everyone is part of the group”.

After a meticulous analysis of the company and the interview with the managers, Bellissimo was able to define a new up-to-date corporate identity and a consistent brand architecture.

The project included the definition of the brand values, as well as the motto and payoff “The art of induction” — below, the presentation kit produced for the company meeting.
Bellissimo also realized the new company profile of Saet Group.


The core values identified were used to develop the new visual identity of the Saet Group, which combines tradition, open-mindedness, daring and innovation.

Bellissimo designed the logomark — a stylised inductor — and the logotype, as well as the trademarks of all the branches, and established the corporate image for the company's documents and presentations.

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