SACE Export Unchained
data with personality
For the third year Bellissimo / Luca Ballarini takes care of the graphics of the SACE-SIMEST Export Report.
Export Unchained —this is the title of the 2017 edition— goes on to follow RE-Start and RE-Action in our collaboration with SACE, an insurance and financial services company of Cassa Depositi e Prestiti.
For SACE, 2017 has been a year of change. The company, which helps Italian companies to develop abroad and in the country, has received a new visual identity, the result of a general rebranding of the CDP group.
The Export Report is the first major publication that follows the new image. Bellissimo / Luca Ballarini had the task of interpreting it, maintaining the usual clarity and recognition of past documents.
In designing Export Unchained, the studio explored the concept of "permutation", a graphic proposal at the center of the new corporate identity.
The transformations and movements of the red circle, symbol of the new SACE logo, animate the graphic design and the many infographics designed — up to the cover with dust jacket, where he lives as a main element.
Wide white backgrounds, rounded fonts and a markedly "pop" style are the characters chosen for this guide to foreign markets, which for the first time SACE has compiled together with SIMEST — part of the CDP Group's Export Pole.
Unlike previous reports, Export Unchained does not have a single supporting theme. The name chosen by SACE proposes a positive vision of foreign trade, a factor capable of uniting peoples in these times with new economic protectionism.