Russian Standard Vodka
the party has just begun
Russian Standard is the most renowned vodka name worldwide. Bellissimo collaborated with the brand to define a series of events, the “Davai Nights”, to promote the traditional Russian Mule cocktail.
During the evenings, pubs and clubs hosted tasting experiences for vodka lovers and connoisseurs. The events were named after the Russian toast “Davai”, which means “let’s get the party started”.
The product was the main guest and was introduced by the different promotional material created by Bellissimo (led illuminated totems, brand backdrops, etc.)