Study in Piemonte

travel, play, study

Transforming Piedmont into a destination of academic excellence. The Region entrusted Bellissimo with this project directed to European students. The agency supervised the launch of the program and the first restyling of the visual identity.

The communication strategy of Study in Piemonte was focused on the theme of travel: from the first logo, designed as a car number plate, to the campaign’s merchandise items, such as the travel toothbrush created for the Sonar electronic festival hosted in Barcelona.

Bellissimo also contributed to the later restyling, designing the blue guitar pick symbol, which represents the vitality of youth.