the age of discovery
A journey that starts with graphics. For this Piedmont regional card, aimed to young people between the 15 and 29 years, Bellissimo realizes the information booklet and the promotional materials: a smart travel set.
To renew and refresh its communication approach, in 2010 Bellissimo chose the theme of travel: the small guide became a passport and the flyer a train ticket.
The press kit for the journalists was instead a post package complete with branded stamps and seals. In 2011, the Pyou Card changed theme and