Pyou Card

the age of discovery

A journey that starts with graphics. For this Piedmont regional card, aimed to young people between the 15 and 29 years, Bellissimo realizes the information booklet and the promotional materials: a smart travel set.

To renew and refresh its communication approach, in 2010 Bellissimo chose the theme of travel: the small guide became a passport and the flyer a train ticket.

The press kit for the journalists was instead a post package complete with branded stamps and seals. In 2011, the Pyou Card changed theme and colour, turning from purple to orange. Starting from this new identity, Bellissimo conceived the card slip as a document holder.