Piemonte Fabbriche Aperte 2018

many excellences, a unique opportunity

Bellissimo and ComunicArch renewed the commitment with Regione Piemonte for the 2nd edition of the initiative that allows to visit the region’s factory plants.

Discover Bellissimo’s contribution for the 2017 edition.

On October 26th and 27th 2018, Piemonte Fabbriche Aperte confirmed itself as a great success able to bring citizens closer to the local industry.

145 companies of all sizes, from small family businesses to multinational groups, have opened their plants to the public. The initiative included all the sectors of excellence of the Piedmontese industrial production: textile, food and wine, engineering, aerospace and pharmaceutical are just some examples.

More than 8,000 visitors were able to know the stories of the brands and discover the different stages of production in person with immersive, engaging and interactive visits.

Bellissimo and ComunicArch have taken care of all the organisational aspects and the communication campaign.

Specifically, our studio has created a modern and captivating image, reinforced by the contrast between dark gray and bright yellow. A courageous choice, for the canons of institutional communication, which demonstrates the will of the Regione Piemonte to make the event distinctive.

The applications of the visual concept and tone of voice have been multiple, on all digital and paper communication channels: from billboards to the website, from the radio spot to a six-month program for social networks.

Among the many communication materials, we have also produced
5 video interviews with the management of some of the companies that can be visited: Lagostina, Lauretana, Cecomp, Pastiglie Leone, Alstom.

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