Nextatlas at Decoded Fashion
don't forget the compass
A compass, a notebook, a reel of green wire, all enclosed in a box that represents Nextatlas’ brand promise: leading the way in the net of new trends.
To promote its innovative new software at the Decoded Fashion in Milan,
But how to make tangible the value and the potential of a service capable if interpreting big data in search for future trends ?
Bellissimo chose to materialize the intangible, creating an original and elegant gift box: inside a series of small objects symbolically representative of Nextatlas features.
The software's capability to connect data in the complex universe of fashion its represented via a reel of green wire that can be used to unite the dots in a special connect the dot minigame.
Also in the box the "Trend Observer" notebook and a compass, Nextatlas symbol.