In 2019 the city of Matera will be the European Capital of Culture. Bellissimo collaborated with the Committee to create the candidacy payoff, now official motto: Open Future.
Bellissimo/Luca Ballarini where working on the project since September 2013, when Paolo Verri, committee director of Matera 2019, requested the agency to elaborate motto proposals for the candidature dossier for the city as European Capital of Culture
The motto had to represent the city and its activity program created by the local entities and its citizens in preparation for 2019.
Together with “Open Source of Future”, later abbreviated, there were other two proposals, among them “Matera 2019: Matter of Life” — our favorite.