Grulandia Summer Camp
A summer camp in the woods. A leisure space for the family with attractions for all age groups.
Grulandia Summer Camp is the green space, equipped with a pool and a play area, set up in the outdoor area of the shopping center Le Gru for the summer.
Bellissimo designed the new visual identity, following the restyling of the mall already signed by the studio in 2013.
From the logo – a stylized sun umbrella – to the choice of colors, the new image communicates the carefree and vibrant atmosphere of the season.
The style is contemporary and fresh, aimed especially at youngsters and families.
To announce the opening of the Summer Camp, Bellissimo produced the interior fittings of the center as well as the graphics and texts of the booklet that tells about the attractions of the fun park.