Lavazza Firma

the elegance of a new design

The relationship with Italy’s leading coffee brand continues with a graphic restyling of its office product line.

Firma is the Lavazza Coffee thought for professional realities.

As part of a general visual guidelines revision (undertaken by the company in recent years), Bellissimo / Luca Ballarini curated the new design for this capsule line’s packaging.

The operation involved a total of 13 articles  —espressos, americanos, sustainable Tierra! products— with the aim of including and promoting the “aroma”, one of the brand’s most distinctive graphic sings.

After this accurate process on the whole product line, Lavazza offers workplaces elegant packages that have visual continuity with the brand offer.

Following A Modo Mio, Firma is the second graphic restyling project for packaging that Lavazza commissioned to Bellissimo.

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