Lavazza Crema e Gusto

revisiting a great classic

Lavazza presents the new Crema e Gusto pack. Designed by Bellissimo, it is now on the shelves of large retailers.

After the restyling of the packs of the A Modo Mio system and of the Lavazza Firma line of products and machines, the leading coffee producer in Italy has entrusted our firm with a new graphic project of great responsibility.

For Italian consumers, Crema e Gusto is synonymous with coffee: one of the three Grande Classici of Lavazza —blends perfected in 4 generations of roasters— together with Red and Gold Quality.

To meet the need to reinforce the identity of the line, making it distinctive, Bellissimo has designed a new pack featuring three-dimensional aroma coils, which visually communicate the particular depth of taste that characterises these blends.

The restyle has also included a new design of the historical “Crema e Gusto” logo, now presented with a modern font, which transmits prestige with geometric and decisive cuts.

Bellissimo has declined the new look on all the products of the line.

Different colour combinations and a special selection of fonts (from the solid effect of the stencil to the sinuous shapes of the calligraphic style) express the specific personality of the four products: Classico, Ricco, Forte and Dolce.

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