Lanificio Zignone — E-Motion
The E-Motion challenge is played on the court.
As part of the communication consultancy Bellissimo offers Lanificio Zignone, the studio creates photographic and video campaigns that present the different lines of fabrics.
After the success of ZignoneLAB, the studio organised a street basketball challenge between two models wearing suits to promote E-Motion.
The concept has allowed us to show the extraordinary elasticity and resistance of fabrics in a context that is both contemporary and unexpected.
Bellissimo curated every aspect of the production: from choosing the location to castings, from styling to artistic direction of videomakers (The Goodlife Studio) and the photographer (Federico Masini).