the ideal prey

A new social network for trend-spotters springs up, and Bellissimo creates its eccentric image.

Founded in 2011, iCoolhunt is a location-based social networking game that calls its users to become cool-hunting gurus by posting pictures on new life-style, fashion or visual trends.

Bellissimo designed iCoolhunt symbol —a smart and memorable striped elephant, an icon of both a cool-hunter and its prey— and the new version of the social network’s website and app.

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