to be precise

Bellissimo updates the visual identity of Giobert, historical Italian automotive firm, now operating in Italy, Poland and Brazil.

Since 1953 Giobert has been making keys, cylinders, mechanical and electromechanical lock systems for cars and motorcycles in Italy and around the globe. Its clients range from Fiat to Ford, Piaggio and BMW Motorrad.

For its sixtieth anniversary, Giobert decided to present a new, up-to-date and international corporate image.

Bellissimo faced this renewal process with its proprietary method: the branding analysis leaded to a new brand promise (based on the idea of precision), a set of key values values and a consistent new logo.

The first step in the presentation of the new brand image to clients, business partners and employees was the production of the celebratory book “Precision makers”, written by Bellissimo with photos of Tommaso Buzzi.

The new website of Giobert is now online.


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