Four Roses Pack 2011

the great bourbon

Bellissimo designed an elegant pack aiming to reposition the Four Roses bourbon whiskey with an evocative identity.

Inspired by Francis Scott Fitzgerald’s “The Great Gatsby” (whose incipit is quoted on the pack), Bellissimo created this special pack to make Roses’ whiskey immediately recognizable on the shelves and more attractive for young people.

"In my younger and more vulnerable years my father gave me some advice that I've been turning over in my mind ever since". 

Inspired by Francis Scott Fitzgerald’s “The Great Gatsby” (whose incipit is quoted on the pack), Bellissimo created this special pack to make Roses’ whiskey immediately recognizable on the shelves and more attractive for young people.

For them, Bellissimo created an elegant pack, designed to give a new identity to the Four Roses bottle and enhancing its uniqueness among the others.

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