the true light of a beautiful house
To present its new collection at the Salone del Mobile fair in 2013, FontanaArte, historical Italian design firm, decided to rely on Bellissimo.
Bellissimo, who’s already followed the company in the definition of their brand identity and positioning, came up with the claim “Lights to live”, which became the main theme for the exposition.
The project expresses the attention of FontanaArte for contemporary lifestyle, people’s demands and the passion of home-enthusiasts.
Along with the realization of brochures and product materials, Bellissimo designed the graphic set-up of the company stand at Salone del Mobile.
A new spirit lived in the stand designed by Luca Nichetto, an oasis of peace in the frenzy of the Salone.
Founded in 1932, FontanaArte is internationally known for its lamps, a symbol of excellence and elegance, born from the skills of the best Italian designers. Gio Ponti, Pietro Chiesa and Gae Aulenti are among the most famous artists who gave prestige to the Milanese brand, awarded in 1998 with ADI’s Compasso d’Oro for creative vision.
Bellissimo has contributed to the company’s communication strategy, proposing a placement focused on the idea of home and its relationship with light. The home as a place full of charm and stories, ambience of living and meeting.
The work of Bellissimo took inspiration from a quote of Gio Ponti, in which the architect reflects on his role: "I dream of a livable home, a silent home, one which is able to continually adapt to the versatility of our life, one that in fact encourages it".
Bellissimo retraced the path of FontanaArte’s tradition.
In the run-up to Euroluce 2013, the studio also produced the advertisement material to be published on selected magazines and trade sites, as well as the banners for the fair and the invitations.
In this interview with archiproducts, the CEO Barbara Politi describes the new FontanaArte collection launched at Milan Design Week 2013.