Fondazione Sandretto Re Rebaudengo
a star is reborn
Bellissimo signed the first creative identity of the Sandretto Re Rebaudengo foundation, Turin-based contemporary art institute.
The Foundation aims at becoming a leading centre and at entering a working-class area with a prestigious and simple identity. Thus, the ancient symbol of the Sandretto Re Rebaudengo family turns into a Wind Rose, marking the way through contemporary art.
After a meeting with the director and the architect, Bellissimo created the first visual identity of the Sandretto Re Rebaudengo Foundation.
In addition to the logo, the studio designed the advertising material for the exhibit of the American artist Doug Aitken.