cristal clear talent
The project “Talenti per l’Export” was addressed to young graduates of Piedmont and Valle d’Aosta. Bellissimo organised a high-visibility advertising campaign.
Fondazione CRT is well known for the masters of excellence and the training and professional integration courses it has organised over the years.
In 2016, the Fondazione launched a project of great interest, “Talenti per l’Export”, which involved the selection of eighty young local graduates for a free specialisation path, and the opportunity for thirty of these to carry out an internship at the company.
The communication strategy, based on the two colours of the Foundation's visual identity, aimed at highlighting the great value of the project — an unmissable opportunity for all enterprising young people.
A new team and the diamond-shaped icon already adopted in previous campaigns: the announcement deliberately focused on staff recruitment and talent.
Bellissimo’s creation appeared on print ads, public billboards and online banners, and was widely disseminated among the audience of young people in the city of Turin, as well as in the rest of Piedmont and Valle d'Aosta.
Bellissimo / Luca Ballarini has also signed the institutional advertising campaign for the “parallel” foundation -Fondazione per l’Arte CRT - still visible in the trade press.