Free to Go
From the start to destination, from naming to advertising. Bellissimo followed the whole launch campaign of Fiat Group’s worldwide mobility service, operating since 2011.
The Free to Go package offers customers a wide range of functions, customised for each group brand.
The visual identity project included naming the package, creating its logo and editing a detailed brand manual, which was distributed to the creative agencies tending to the Fiat brand worldwide.
A radio advertisement and a digital campaign on the trade websites were the tools chosen for promoting the service.
Bellissimo also designed the kit addressed to the sales network and realised all the installations for the customer points, such as the panels, replacement cars adhesives, stamps, icons, and all the Free to Go accessories to be sent worldwide.