Expo Milano 2015 — Report

big events, great responsibility

Ten years in 615 pages. Bellissimo reports 
the Expo 2015 story. 
The Italian Government will deliver this official document to the Bureau International des Expositions

The organisers of universal expositions must report all activities related to the event to the concerned international organisation, the BIE.

Expo 2015 has chosen to retrace the work done with a report that is not just available to institutions but to all, in alignment with the informative and accessible orientation that has been maintained throughout the years. 



Bellissimo has signed the editorial projects, the art direction and the editing of contents with the editorial directors Stefano Gatti and Paolo Sabatini as copy editors.

Read the official report for Expo Milano 2015

The work was colossal.



Over six hundred pages of accounts, images and numbers. Testimonies and collected information was gathered during months of interviews and documentation with a second version in English also available.

The text relates Expo 2015 company activities from the candidate phase in 2006 to the after event: the great challenges with Alimentation theme, the presence of other countries, the efforts on the building sites, the communication, the commitment to sustainability, behind the scenes.



Bellissimo conceived and wrote the introductory chapter, “The Expo experience in 15 words”, to portray the great variety found in Italy’s biggest and most recent event — with thanks also to Giacomo Biraghi’s collaboration.

The editorial work involved receiving texts and scripts, which took months, has no comparison for its sheer scale in terms of study experience. The challenge was to maintain the usual level of copy editing, from titles to fine details.

The publication gives great importance to the visual language.

Bellissimo was able to freely reinterpret the visual identity of Expo Milan 2015 for the graphic project, sharing the vivid colours and the visual elements, giving life to an even braver image.

Expo 2015 gave our designers an ample margin to experiment: superimpositions, transparencies, an original use of typographic elements whilst still guaranteeing easy legibility of the content.

Inside the report, amongst supplementary worksheets and thematic focus, one can find numerous infographics or pages with visuals in which visual research pushes itself beyond.
The Report closes the cycle of collaboration between Expo 2015 and our study, in which various materials to promote the event were created and, in particular, the great success of the Passport, an official souvenir.
Our experience with Expo started even earlier with the Expottimisti and is a small practical handbook (minute when compared to the final report) created by the Secolo Urbano and self-produced by Bellissimo to explain what a Universal Exposition was when few had a clear idea about it.
On a par with the editorial project, the art direction of the report wants to express the vitality of the six-month event and the level of innovation reached by the Universal Exposition.


The Report closes the cycle of collaboration between Expo 2015 and our study, in which various materials to promote the event were created and, in particular, the great success of the Passport, an official souvenir.

Our experience with Expo started even earlier with the #Expottimisti, a small practical handbook (minute when compared to the final report) created by the Secolo Urbano and self-produced by Bellissimo to explain what a Universal Exposition was when few had a clear idea about it.

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