Drogheria di Langa

up on the hills

Two new premium names, bonded by the pursue for quality and authenticity: Drogheria di Langa, a brand of local food products as well as emporium, and the relais Le Due Matote.

Drogheria di Langa and Le Due Matote represent a small network of excellent producers near Bossolasco, a town among the hills of the Langhe in Piedmont.

Bellissimo designed the two new brands and their visual identities: a project inspired by the traditional shop signs and the old tapestries.

Bellissimo curated the packaging of the various product of the Drogheria di Langa brand. In the following image you may see the labels for the first products on sale in Bossolasco and soon in selected stores.

In the upcoming months Bossolasco will witness the birth of Sòrt ad Bleu, a musical club dedicated to the jazz music. The name, created by Bellissimo, is an homage in the local language to Miles Davis and his Kind of Blue.

(Picture by Bruna Biamino)

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