new in town
The Italian company establishing halls of residence opens two campus-hotel in Turin. Bellissimo organises the opening party and takes care of the communication material.
The CX brand, known in the past as Campus X, manages a network of student halls of residence in several Italian cities: Rome, Florence, Bari and since 2021 Turin.
The facilities, inspired by the latest trends in the sector, offer creative, brightly coloured spaces designed to encourage exchange and community building, thus appealing not just to students, but also to tourist 'explorers'.
The company brought in Bellissimo to support the launch of its two new Turin campuses (CX Turin Belfiore in the San Salvario district and CX Turin Regina, in corso Regina Margherita overlooking the river Po), relying on the advertising company’s deep-rooted presence and its network with the local creative scene.
Bellissimo took care of the organisation of the opening party at the campus in corso Regina, on Wednesday 22nd September, also by inviting a group of members of Turin's creative and cultural industry from its contacts.
The evening included a tour of the most interesting spaces in the building, up to the rooftop on the eighth floor, the party's hyper-vista terrace. The lighting, DJ set and a personalised drink list (three cocktails to try: the Belfiore, the Regina and a Moscow Mole) did the rest.
In view of the opening, to create added value, Bellissimo carries out a series of actions, amongst which choosing Oscar Cauda as the street artist who was commissioned a mural for the CX Turin Belfiore headquarters - site of the official press conference.
Bellissimo also worked on the teaser phase of the opening, producing a special series of door hangers (the “do not disturb” signs hanging from hotel doors) with messages and graphics aimed at the student guests.