A new brand of high-quality traditional ice cream is born in Turin: Conogelato.
The founders chose Bellissimo to take care of the brand positioning as well as of some promotional activities and the website.
The ice cream parlour and laboratory Conogelato, located in Turin, in via Mazzini 22, stands out for its distinctive qualities, such as the choice for fresh Piedmontese buffalo milk and the Espresso ice cream, whipped on the spot, with a rediscovery approach to Italian tradition.
Its innovative strategy led to the adoption of a clear and refined communication style, mirroring a brand that meets traditional tastes, although with a touch of originality.
The colours were chosen in accordance with Turin’s Colour Plan, symbolising the brand's bond with the Italian capital of ice cream.
For the presentation event, Bellissimo designed and "patented" a series of original cup-holding flyers: leaflets with holes to contain ice cream cups.
The project for these first communication tools was followed by the interior and exterior restyling of the workshop in via Mazzini together with the design and user experience analysis of the web site.