Club to Club 2013
Club to Club music and the images of Bellissimo, together for the thirteenth year.
Bellissimo put its signature on the image of the international festival of music, art and electronic culture, scheduled for 7th to 10th November 2013, with previews in September and October in London and Milan.
Suggestive snaps and a symmetrical lettering for a visual on the theme of Twins. A tribute to the decade of Label’s Twins Issue, “home-made” style magazine and inexhaustible source of inspiration.
#C2C13 identity resumes some shots by the American photographer Sabina McGrew: three images which have gained strength, evocative power and charm as time has gone on.
Combined with the typographic visual, the images form a dynamic composition in which the lettering highlights the specular symmetry (axial or central) of the five letters.
The Twins campaign for Alfa Mito #C2C13 began on 29th April, during the concert of The Knife in Milan, with a first subject set at the beach. The second and the third subjects followed in June and in September, respectively set in a swimming pool and on the edge of a clearing.
In the days before its start, Club to Club sponsored the event with a public billboard campaign promoting the full line-up of the festival.
Here, some of the shots of our visual during the festival.
(Photos: Andrea Macchia)