Club to Club 2012

oh, how we love flying with the clouds

For the twelfth year in a row, Bellissimo put its signature on the image of Club to Club: the International Festival of Music & Arts.

Club to Club 2012 symbol is a totemic hopscotch: a playground game with twelve boxes, as much as the editions of the festival.

For the campaign of the international festival, Bellisimo returns to the origin: an evocative, surreal and experimental design.


What is it? Where does it come from? What does it mean?
The symbol, launched in spring 2012 as a teaser, invited people waiting for the event to jump.

Towering from posters, flyers and videos there's a hopscotch accompanied with the hashtag #C2C12, a totem that attracts the attention of the audience of the festival.

1

The press release of the campaign:

The image is visionary, psychedelic, bravely unpublished. It recovers the language which belongs to Bellissimo since the beginning.

 
Sign up to our newsletter.

Every month Bellissimo presents its new projects. If you wish to receive our updates, please fill the subscription form here.