Club to Club 2012

oh, how we love flying with the clouds

For the twelfth year in a row, Bellissimo put its signature on the image of Club to Club: the International Festival of Music & Arts.

Club to Club 2012 symbol is a totemic hopscotch: a playground game with twelve boxes, as much as the editions of the festival.

For the campaign of the international festival, Bellisimo returns to the origin: an evocative, surreal and experimental design.

What is it? Where does it come from? What does it mean?
The symbol, launched in spring 2012 as a teaser, invited people waiting for the event to jump.

Towering from posters, flyers and videos there's a hopscotch accompanied with the hashtag #C2C12, a totem that attracts the attention of the audience of the festival.

The press release of the campaign:

The image is visionary, psychedelic, bravely unpublished. It recovers the language which belongs to Bellissimo since the beginning.