Carbon Wheels

biking through the dunes

Bellissimo designed the logo of Carbon Wheels, a new store and community for cyclists in Qatar.
The symbol translates the technical excellence of the brand and the strong bond with the country’s sport enthusiasts.

Recently founded in Doha, the Carbon Wheels brand is founded by a group of demanding and determined enthusiasts, who believe in biking as a way of life and a sport practice through which achieve personal empowerment.

Bellissimo created a monogram where the initials are bonded together in a biking chain that express the distinctive values of the client: the cohesion of the community, the reliability and the technical competence.

The visual identity project follows the brand analysis used by Bellissimo to lead the launch phase of the new brand.