Bellissimo designed the rebranding of Cantene, a company specialised in risk management.
Founded in 2007 by five professors from the Politecnico di Torino and two engineering companies, Cantene develops forecasting models to support security and emergency management.
Watch the video presentation made by Bellissimo!
Fire engineering, large-crowd management, security plans for power plants and ventilation-system design are just some of the services offered by Cantene’s multidisciplinary team of architects and engineers.
Our studio has had the task of bringing order to the communication of an offer that is as heterogeneous as it is specialised, while expressing the rigor and reliability that make the company stand out.
As usual, the Bellissimo’s work began with the application of our branding method to give life to the brand identity, through seven values and the strategic horizon expressed by the Stella Polare ™.
The graphic concept of the logo is inspired by the “heat map”, a visual model that represents fluid dynamics through color gradients.
It is an example of how even B2B companies can present a contemporary image, without sacrificing professionalism.
Bellissimo’s intuition expresses the scientific approach of Cantene’s work and is expressed through the use of three colours to present the main areas of application: industrial spaces, infrastructures and crowd management.
To promote the new brand, the studio has also developed storyboard, texts and editing of the video presentation that you can watch at this link.
The project shows how B2B companies can appear with a strongly contemporary image. The same vision inspires the site.
Bellissimo designs the new site by giving its utmost attention to this distinctive approach: “breaking up” with the sector’s rules.
Web design further reworks the visual language of engineering and computing, indeed by reinterpreting the technical aesthetics of the analyses and outputs provided by Cantene and transforming a “weakness”, so to speak, into a strength and personality.
Moving gradients, low-fi reproductions, colour variations animate sharp, rough graphics. The peculiar typography, with its broken underline, accentuates the confident personality of the brand.
The “strong” content of the website is the four interactive animations that introduce the main sections of the site, dedicated to the areas of work, and tell the theoretical approach in a symbolic way.
Those who visit the site can interact with coloured three-dimensional elements: users can, for example, change their perspective within a set of objects in space and understand the
perspective that puts the human being at the center of industrial processes. They can lead a crowd of stylized men, reference to crowd management processes.
In the Fire engineering section, you can draw your heat map by cursor or touch, or even simulate the passage of an airflow in a tunnel — an ideal introduction to Cantene’s infrastructure work.
For the sensitivity and will of the company itself, the web design project for Cantene is certainly among the examples in which Bellissimo has experimented the most with the potential of digital language.
The studio also dealt with the organization and editing of content, in continuity with the work developed during the branding phase. The challenge in these cases is to make some hyper-technical topics with a key as narrative and accessible as possible: demanding, and yet always exciting task.