pure clubbing

From the new logo to the interior graphics, Bellissimo attends to the reopening of an historic club for the nightlife in Turin.

For many years Azimut was a benchmak for the nightlife community. Operating during the Eighties as a disco, the old brick building now opens its doors to a new generation of clubbers, with a new management and a new schedule. In an ever evolving musical culture, Azimut aims at becoming once again the hangout for every music enthusiasts in the city. 

The architecture firm TRA, in charge of the club renewal, involved Bellissimo, asking the studio to create a new visual identity that could reflect the ambitions of the new Azimut.

The logo has a geometrical design inspired by the astronomy. The payoff is “Pure Clubbing”.

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