The C2C Experience by Absolut
Absolut Vodka, official partner of Club to Club 2013, asked Bellissimo to organize a special event set during the opening night of the festival: The C2C Experience by Absolut.
November 7, 2013. The experience included a travel from Milan to Turin (and back) for 20 fans and 20 bloggers, the admittance to the night concerts and a series of installations at the Officine Grandi Riparazioni.
It was a great opportunity for the brand to present its campaign Transform Today in Italy. Bellissimo took care of every aspect of the production, from the Absolut Bus (a “limousine bus” decorated for the occasion by the creative studio) to the contents on board.
The participants traveled onboard with selected music by Guido Savini, SRSLY, one of the festival’s DJ.
After thirty minutes from departure, Bellissimo organized a surprise stop at a warehouse, transformed for the occasion into a cocktail bar with an unexpected performance of “live welding”.
Once arrived in Turin, the bus guests were introduced to a selection of local street food, provided by Burgheria, Molecola and Conogelato.
Immediately after, the guests were guided to the Teatro Carignano for the first live set of the night.
After James Holden’s concert at the Carignano, both the participants and the audience of Dinos Chapman and Factory Floor discovered the installations created by Bellissimo for the second location: a special spot with blue objects, live performances, and a video projected on a trio of dancers.
The event was promoted through a web site designed by Bellissimo (and developed together with DNDG) and a banner campaign.
Bellissimo realized all the materials related to the C2C Experience by Absolut, including a series of sticker, the barman t-shirts, the glasses and the settings.