2016/17 Lombardy Campaign
a year full of surprises
Bellissimo / Luca Ballarini was awarded the tender to design the advertisement for the Lombardy Museums Subscription card for the full year 2016-2017.
The new promotional campaign for the card began in September 2016.
After the encouraging results of the first year, with more than 14 thousand subscribers in the region and 100 museums and heritage sites affiliated, the card was given a further boost by raising its brand awareness and attracting new subscribers.
The campaign aims at giving visibility to the offer, which allows to visit exhibits and other sites with a single card, and involves advertising the museums subscription in the press and online, as well as on public billboards across the cities of the region
Bellissimo's communication approach is clear and contemporary, and is aimed at a varied audience, from both a visual and verbal aspect.
In the run-up to Christmas, when the sale of museums subscription cards reaches a peak, the campaign focuses on the theme of giving.
Bound by a long-lasting working relationship with the promoting association, the studio is already in charge of the visual identity of the Milan-Lombardy Museums Subscription card (followed on from the original Piedmontese version) and of several communication tools.