#inLombard1a

for a number 1 region

The cooperation in a tourism project in Lombardy strengthened Bellissimo’s presence in the region.
The project aimed at conveying the idea of a region no.1 in Italy, and the choice of the name and the graphics focused on this ambitious goal.

1

In December 2012, Explora —a company for the promotion of tourism based in Lombardy— launched a professional project for tour operators in the region, whose non-educational content was conceived by Bellissimo.

The name of the programme was chosen with reference to the purpose of the project: #inLombard1a, a variation conceived by our studio of the hashtag #inLombardia, proposed by Explora as a common brand for the territory. The focal point of the visual image was again the number.

1

Bellissimo designed an arrow, formed by the union of two "1", and presented it in a whole range of compositions.

This symbol represents the ambition of the whole territory and its unity of intent, as well as the uniqueness of a leading region.

The communication tools also include a dedicated version of the #inLombardia passport, already designed by Bellissimo for the 2016–2017 Year of Tourism in Lombardy.

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