for a number 1 region
The cooperation in a tourism project in Lombardy strengthened Bellissimo’s presence in the region.
The project aimed at conveying the idea of a region no.1 in
In December 2012, Explora —a company for the promotion of tourism based in Lombardy— launched a professional project for tour operators in the region, whose non-educational content was conceived by Bellissimo.
The name of the
Bellissimo designed an arrow, formed by the union of two "1", and presented it in a whole range of compositions.
This symbol represents the ambition of the whole territory and its unity of intent, as well as the uniqueness of a leading region.
The communication tools also include a dedicated version of the #inLombardia passport, already designed by Bellissimo for the 2016–2017 Year of Tourism in Lombardy.