As in every specialization, our attention to cities —intended as places and as projects— is firstly a personal interest, an unremitting discovery, a vision. An attitude grown through the years and become today a cornerstone of Bellissimo,
a constant creative drive.
Through the years we have seen it as visual imagination, a writing topic (for ten years with Label and then with ITALIC), a scenario for memorable event, and lastly a branding object.
The city is the fil rouge, often hidden in the weft, but always present.
Our love for the city transpires in our choice of locations for events — often places to be reinterpreted, or rediscover, even.
This is what happened in ten years of Inspirational Design Happenings, landing in swimming pools, former prisons, indoor climbing facilities, roofs, factories. Or in Naples, as part of the world-famed creatives talks, when Bellissimo opened to the public for a peek preview the square and auditorium in Porta del Parco in Bagnoli.
Our preference for non conventional places goes full circle as we go back to our Bellissimo offices as of 2001: a suitcase factory, then a breadstick bakery, today a studio within the future creative district in Turin.