BRANDING / CONSULTING
The journey towards a new brand
We analyze the current identity, its target, the market’s trends. We start from zero
exploring scenario and opportunities.
We are led into a scenario from those who live it every day: founders, management, officers. We study their history,
With Giuliano Tedesco,
branding expert and longtime friend, we developed our proprietary method to identify
the brand positioning.
Once we’ve defined values, objectives and scope of change, we start designing and planning.
In this way our communication becomes effective.
BRANDING / PROPRIETARY TOOLS
The method by Bellissimo and Giuliano Tedesco
It visualizes the attributes most correlated to a brand, as expressed by clients and stakeholders through questionnaires.
It’s the verbal and visual map
of the key values identified by Bellissimo for the brand’s future.
The verbal synthesis of the strategic scope. It contains the brand’s promise, emotional experience, objectives, and evolution.
BRANDING / VERBAL AND VISUAL IDENTITY
From ideas to facts
We coin names for brands, products and projects.
We write taglines and payoffs
to match the chosen name.
Logo and brand
In 15 years we have designed
over 50 logos. From delicate conservative restyling plans to a full brand architecture system.
We design every element
of the corporate identity.
Its Look & Feel, from business cards to settings.
The tone of voice of a brand,
the words used to describe what it does: we write brand contents, company profiles, TV & radio ads.
BRANDING / AN INVESTMENT THAT PAYS
Why branding is important
Understanding the strengths
of a brand’s identity is fundamental
to find a recognizable voice
in the market.
Good branding has value in time:
brand positioning may accompany
the evolution of a company
over 5 or 10 years.
A defined identity, shared by the management, clarifies ideas, guarantees consistency, and simplifies communication in future projects.
lessons on branding
From 2013 the IED of Milano asked Luca Ballarini to lecture in Branding Analytics. The course includes theory and techniques of brand communication and is aimed to third-year Account and Brand Management students.