Branding

To us branding means giving life to a coherent identity. Defining the values of a brand,
to direct its communication.

A new brand, a product to launch, a company that seeks repositioning:
the visual dimension is only one aspect of it.
As an alternative to branding intended as a logo design, Bellissimo offers its clients much more. It’s the added value of our method.

Saet Group

Abroad with shared
values

After its expansion to India, China, and the US, Saet Group CEO Davide Canavesio turned to Bellissimo to create a coordinated and consisted image, and a brand architecture to reinforce the family feeling of its facilities.

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FontanaArte

Reading a brand
under a new light

FontanaArte renewed its lamp collection. Bellissimo developed a brand positioning strategy to read the company’s exceptional history under a contemporary light.

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Energia011

Building solid
foundations

A new company, and trust to be won over. From interviewing the founders to designing logo and web site. In a few weeks Bellissimo helped the partners define and communicate the company’s vision.

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BRANDING / CONSULTING

The journey towards a new brand

1.
Analysis

We analyze the current identity, its target, the market’s trends. We start from zero
exploring scenario and opportunities.

2.
Interviews

We are led into a scenario from those who live it every day: founders, management, officers. We study their history,
objectives, products.

3.
Tools

With Giuliano Tedesco,
branding expert and longtime friend, we developed our proprietary method to identify
the brand positioning.

4.
Strategy

Once we’ve defined values, objectives and scope of change, we start designing and planning.
In this way our communication becomes effective.

Alhazm

The jewel of Qatar

How to represent the ideal of luxury and elegance in the world’s wealthiest country?
Al Emadi Enterprises chose Bellissimo to attract the most important international luxury brands to its new complex currently under construction in Doha.

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Giobert

Celebrating 60 years with a precise identity

To become more competitive in the global market, Italian group Giobert asked Bellissimo to define its company values and illustrate in a book the brand’s history.

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BRANDING / PROPRIETARY TOOLS

The method by Bellissimo and Giuliano Tedesco

1.
Brand Curve™

It visualizes the attributes most correlated to a brand, as expressed by clients and stakeholders through questionnaires.

2.
Brand Constellation™

It’s the verbal and visual map
of the key values identified by Bellissimo for the brand’s future.

3.
Stella Polare™

The verbal synthesis of the strategic scope. It contains the brand’s promise, emotional experience, objectives, and evolution.

Eurogroup

Aligning the management towards new directions

Eighteen interviews to managers, an in-depth analysis, and clear indications for the future.
A wide-ranging consultancy in view of the re-organization of the first bank credit consultancy firm in Italy.

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Turin-Savona Highway

Branding a place
and a journey

To celebrate the fifty years of the A6, Autostrade per l'Italia asked Bellissimo to create an image capable of stirring an emotional and social response to this
famous highway.

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BRANDING / VERBAL AND VISUAL IDENTITY

From ideas to facts

1.
Naming and 
payoff

We coin names for brands, products and projects.
We write taglines and payoffs
to match the chosen name.

2.
Logo and brand
architecture

In 15 years we have designed
over 50 logos. From delicate conservative restyling plans to a full brand architecture system.

3.
Coordinated
image

We design every element
of the corporate identity.
Its Look & Feel, from business cards to settings.

4.
Copywriting
and contents

The tone of voice of a brand,
the words used to describe what it does: we write brand contents, company profiles, TV & radio ads.

BRANDING / AN INVESTMENT THAT PAYS

Why branding is important

1.
Distinction

Understanding the strengths
of a brand’s identity is fundamental
to find a recognizable voice
in the market.

2.
Duration

Good branding has value in time:
brand positioning may accompany
the evolution of a company
over 5 or 10 years.

3.
Consistency

A defined identity, shared by the management, clarifies ideas, guarantees consistency, and simplifies communication in future projects.

lessons on branding

From 2013 the IED of Milano asked Luca Ballarini to lecture in Branding Analytics. The course includes theory and techniques of brand communication and is aimed to third-year Account and Brand Management students.